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Win More Customers Online.

We’re revolutionizing digital marketing for the automotive industry. By combining objective-driven strategies with behavioral insights and data science, we aim to create a unified digital journey for your automotive customers to better find and engage with you online.

How Do Auto Buyers Find Your Website?

SEO
Digital Advertising
Email Promotions
Website Optimization

Why is SEO Critical?

95% of vehicle buyers use digital as a source of information. In fact, twice as many start their research online versus at the dealer.

In order to capture this market, you need to create a comprehensive SEO strategy that includes optimized content, frequent blogging and local listing alignment.

The Power of Digital Advertising.

According to Kantar, 63% of consumers find their purchasing dealership online. You can’t win on the showroom floor if you don’t first win online.

By combining search, video, display and social advertising with customized and targeted placements, our approach to digital advertising will ensure you get the best results for your store.

 

 

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Maximize Your Events and Specials.

Regardless of whether you are looking to drive service and fixed operations, variable operations or brand and customer appreciation traffic to your site, we can help tailor your messaging and specials to attract the right kind of business.

All of our email promotions are engaging with eye-catching design, have spam-resistant elements and are proven to work.

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Convert More Leads.

Your online appearance is just as important as your physical storefront. Our customized Website Optimization program ensures that your website conversion and user-experience strategy is operating at peak efficiency. We make data-driven recommendations and then help your website provider execute design strategies that capture more leads from your website traffic.

Results-Driven SEO.

Drive more people to your website and leads into your pipeline with our search engine optimization (SEO) program. We take a local, user-driven approach to SEO, exploring why and how prospects use Google and Bing to find you online. Our SEO experts publish engaging, search-friendly content for your site, enabling you to rank higher on search engine pages and generate additional traffic to your dealership website.

  • Targeted SEO Content and Metadata

    Increase visibility and manage your first impression with content and search listings that deliver more. Content is uniquely written to provide value, marked up with structured data and is geographically relevant.

  • Relevant Blog Posts

    We deliver relevant and timely content with high-quality blogs each month, creating an engaging online personality designed to win leads at all stages of the purchase process.

  • In-Depth Reporting and Analysis

    Receive a monthly update on the progress of your SEO efforts. Attend quarterly virtual meetings to discuss current trends and strategies.

  • Local Listing Alignment

    Continuous Name, Address, Phone (N.A.P.) publishing, auditing and verification to ensure accuracy and consistency in your online business listings.

Digital Advertising Drives Demand.

We keep you on the road to success with an online marketing strategy that addresses the specific needs of your business. Our paid search gurus continually optimize your campaigns for higher ROI. Our PPC packages are customized to help you reach your digital marketing goals and are fully managed by a human, not a computer. In order to get the best results for your store, we’ll customize our approach to digital advertising.

  • Paid Search Advertising

    Including Google Ads and Microsoft Ads

  • Display Advertising

    Including Google Display Network and Adobe Advertising Cloud

  • Video Advertising

    Including TrueView Ads for Google and Adobe Advertising Cloud

  • Audio Advertising

    Including Pandora Ads and Spotify Ads

  • Social Advertising

    Including Facebook and Instagram Ad Network and LinkedIn Advertising

  • Programmatic Advertising

    Including Adobe Advertising Cloud

  • Additional Advertising Channels

    Including Waze (navigation app), Blip (digital billboards) and Geofencing

Innovation in Automotive Digital Advertising.

Dynamic Inventory Ads with Enhanced Budget Management are the future of automotive retail marketing. Optimized and personalized by our experts, yet fully automated with machine learning algorithms, these ads feature your dealership’s inventory which feeds right into our software, in real-time, to generate enhanced, targeted ads that yield incredible results and produce an uptick in ROI. Create more traffic, turn your traffic into leads on your VDP page, and turn those leads into car, truck and service sales.

  • Increased ROI

    A maximized ad budget means a better return on your investment thanks to increased customer acquisitions. Our analysts have seen remarkable improvements in key metrics such as cost-per-click (17%), conversions (19%) and total budget utilization (4%).

  • Better Use of Budget

    Our new Enhanced Budget Management system utilizes machine learning to ensure your daily spend is maximized by adjusting strategies in real time, which ultimately encourages further ad growth and improves quality scores.

  • 100% Personalized

    Your Marketing Analyst will personalize your dynamic inventory ads to automatically make bid and budget modifications based on accrued data such as seasonality, keywords, use location, ad rank positioning and optimal times of the day.

  • More Qualified Leads

    Create dynamic ad groupings based on specific vehicle traits to trigger more intent-to-buy clicks straight to the VDP landing page. These ad groups can be scaled on a micro or macro level depending on your needs.

  • Enhanced Customer Experience

    Automatically pause and restart ads when certain inventory or pricing conditions are met.

Email Promotions Maximize Your Events and Specials.

Our Email Promotions are flawlessly designed to capture the attention of your audience and incentivize them to take part in the offer. Using custom themes, graphics and personalization features, promotions are presented in a memorable, branded way.

  • Compelling Design

    Each promotional email is branded to your dealership and design with manufacturer guidelines with strong call-to-actions that ensure your potential customers take the next steps.

  • Installation

    Our emails are easy to create and manage. Each email is coded for your specific CRM, links back to your website and is installed in your CRM.

  • Delivery

    All emails are anti-spam tested against the top filters, tested across devices to ensure email promotion renders how you intend on the majority of devices.

  • Reporting

    Concise reports will be delivered after campaigns to help analyze performance through tracking opens, clicks, gross profit, vehicles sold, appointments made and heat maps.

Email Success for Every Automotive Tier.

Tier 1 Results
Tier 2 Results
Tier 3 Results

As part of an OEM program that prioritized improving close rates, appointments set, show and sold rates and overall digital traffic, an email promotion was sent to warm leads to drive engagement. The email promotion used OEM specials and adapted them into a President’s Day sale weekend theme.

From 22 OEM Program Dealers, the client saw results of 15,700 total opens, 119 total sales during campaign and $257,000 in related gross profit.

To boost sales in a region, OEM incentives were updated to incorporate a Labor Day Sale theme to create a compelling email promotion that incentivized customers to come to the dealership.

Across 5 Dealer Regions, our client saw 16% average open rates, 4,779 total opens, 74 appointments made and $84,500 in related gross profit.

Winter months can be slow in the automotive business. This dealer wanted to use a festive email promotion to customers who had recently gone cold to incentivize them to reengage.

Our client at the New York Ford Dealership saw the following results from the email promotions – 72 clicks, 458 opens, 8 sales made to email recipients and $56,150 gross profit made from email recipients.

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Optimize Your Digital Storefront.

Your online appearance is just as important as your physical storefront. Our customized Website Optimization program ensures that your website conversion and user-experience strategy is operating at peak efficiency, designed for the best user experience and provides you with optimal reporting so you can continue to make improvements.

 

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Start Improving Your Digital Marketing Today.

Our digital marketing solutions are where the right technology and the right strategy meet. Partner with us to see more traffic and engagement with your customers.