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We Turn Potential Into Performance

For our Maritz Automotive division, the mission is simple. We’re dedicated to helping our clients and their retail partners sell more vehicles, parts and services.

Backed by experts in behavioral and data sciences, and leveraging nearly 70 years of experience as the world’s leading automotive retail performance partner, we have the expertise, tools and resources to drive dealers to excel.

Our automotive programs are fueled by industry expertise.

Recruited for their in-dealership, performance improvement expertise, our national network of Maritz Automotive consultants will help tackle your toughest challenges, developing actionable improvement plans and identifying the right resources to get the job done.

  • Sales Performance

    We understand what drives and motivates people – both the emotional and rational aspects. We use this intimate knowledge of people to design programs that influence behaviors and deliver improved sales and customer experience.

  • Customer Loyalty

    We design, develop and manage industry-leading automotive customer loyalty and retention solutions that integrate with OEM marketing, align with regional goals to serve as a primary driver of an exceptional customer experience.

  • Employee Engagement

    We know your employees provide the inspiration and hard work your brand needs to stand out. Our engagement strategists will help you create programs to empower your employees.

  • Customer Experience

    Our team of data scientists help create programs that allow you to understand and respond to customers in real time, increasing your CSI scores and improving the overall customer experience.

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Our automotive solutions run the gamut.

Our full suite of automotive service offerings address all points in the customer cycle including pre-sale, sale and post-sale, and at all customer interface points, both in-dealership and online.

  • Dealer Processes
    and Services

    Identify behaviors that will optimize profitability, with a focus on retaining existing customers and recapturing lost customers.

  • Retail Performance
    Consulting

    Leverage our consultants' expertise to uncover underlying dealership problems and effective, results-driven solutions.

  • Integrated
    Customer Service

    Get a holistic view to reduce defection and increase brand loyalty through digital and face-to-face engagements.

  • Sales Incentives
    and Recognition

    Run programs that influence behavior - our recognition and reward solutions are cost-effective and impactful, delivering on sales improvement.

  • Digital
    Experience

    Optimize your digital footprint and online experience to create more traffic, improve conversions and drive sales.

  • Dealer
    Coaching

    Create immediate, actionable processes that can be used by your sales reps to consistently improve sales, giving purpose and direction to activities.

  • Training
    and Development

    Leverage a variety of programs to meet your needs - from executive training to in-dealership consulting.

  • Direct
    Marketing

    In partnership with our creative agency, you can build campaigns to help bring new and existing customers in the door.

  • Brand
    Experiences

    Create your own high-impact product engagement experience through launches, drive events, press events, product expos and more.

  • Consumer
    Research

    Leverage tools, such as Surveys and Mystery Shopping, to gain actionable insights into how to improve your customer experience.

  • Talent Recruitment
    and Retention

    Leverage an integrated hiring and retention platform that allows multi-location, owner-operations and independently-owned businesses to build your best teams with confidence.

  • Data Insights
    and Analytics

    Understand how your programs perform and use program data to continually test new ideas and measure results for improved processes and higher sales.

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See what our clients have to say

  • “This was the best consultation I have had. I know we are responsible for making the changes, but I’ve learned more, I’ve been more engaged and I believe this will make a difference."

    -Dealer Principal, MBUSA

  • "Our Maritz Automotive facilitator keeps our focus on customer and employee retention. What we appreciate is the outside insight we get from her."

    - Cadillac Dealer

  • "The facilitator is a wealth of knowledge and a great person with great input. Our employees respect him and listen to him… he knows our vision and where we want to take the business."

    - Chevrolet Dealer

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Tired of Spinning Your Wheels? We’re Here to Help.

We’ve worked with the automotive industry for decades. We’d love to talk to you about a partnership. Fill out the form to get started today.