Turn customers into
passionate, permanent
brand advocates.

Our customer loyalty solution provides a full-service, science-based, data-driven and results-oriented approach that builds sustainable growth in customer lifetime value.

A Loyalty Experience.

Customer loyalty is undergoing a major transition. Powered by technology, social media, and access to data, your customers are continually evaluating whether your brand is worth their time, money, and support.

Today, the brands that win big are the ones who can connect with their customers in more personal – and personalized – ways. To capture and keep attention, you will have to move away from loyalty programs based only on transactions and move towards programs that provide a full Loyalty Experience (LX). With Maritz's 4D Loyalty framework, you can build programs that tap into customers' deepest values and needs.

The 4D Loyalty Framework: A New Map for the Journey to Lasting Customer Relationships

The 4D Loyalty Framework: A New Map for the Journey to Lasting Customer Relationships

An approach to customer engagement that establishes our new "now".

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The Insider’s Guide to Customer Loyalty

The Insider’s Guide to Customer Loyalty

Discover the fundamentals of customer loyalty and gain tips on launching your loyalty program.

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4D Loyalty Framework

4D Loyalty Framework

Professional Services

Professional Services

Technology

Technology

Tailored Rewards Experiences

Tailored Rewards Experiences

Continual Communications & Engagement

Continual Communications & Engagement

4D Loyalty Framework

We help companies adopt a multi-loyalty strategy. These strategies integrate the best elements of Mercenary, True, and Cult Loyalty. This combination creates experiences that connect customers to brands through a shared sense of purpose.

Learn more about the 4D Loyalty Framework

Professional Services

Creative, Strategy, and Decision Sciences

Maritz's Professional Services offer strategic guidance and creative solutions backed by data analysis and AI to enhance your brand's loyalty experience for your consumers. We offer end-to-end creative services for any part of you loyalty program.

Technology

Our technology platform is designed with built-in best in class features based on our years of experience in the loyalty business, while being configurable enough to meet the unique goals of your company.  With the ability to power both early-stage and mature loyalty programs, our system is scalable to grow as your program grows and to help you enable the latest features and functionality.  The platform can handle all aspects of a loyalty program from point management, to configuring business rules, to redemption. And it doesn’t just stop there – our technology also facilitates communications and promotions to drive engagement while providing you with actionable feedback along the way.

Tailored Rewards Experiences

Rewards are personal. That's why our rewards are as distinctive as the people earning them. Maritz offers culturally relevant items, brands, and experiences that encourage goal-setting and promote active engagement. We even use real-time merchandising techniques to help you give customers what they want as soon they seen it in the marketplace.

Learn more about rewards

Continual Communications & Engagement

After an initial period of excitement, participation often tapers off into indifference – this "Engagement Cliff" is an entirely predictable aspect of human nature. We offer communications and engagement strategies based on a foundation of behavioral and decision sciences. Maritz can help you build a carefully targeted engagement campaign centering on baseline, triggered, and ad-hoc communications. The process strategically ties together specific touchpoints on your customers' lifecycle journey with your brand.

Learn more about the Engagement Cliff

4D Loyalty Framework

We help companies integrate the best elements of Mercenary, True and Cult Loyalty to connect customers to brands through a shared sense of purpose.

Learn more about the 4D Loyalty Framework

Professional Services

Our professional services offer strategic guidance and creative solutions backed by data analysis and AI to enhance your brand's loyalty experience for customers.

Technology

Our technology platform is designed with built-in best in class features based on our years of experience in the loyalty business, while being configurable enough to meet the unique goals of your company.

Tailored Rewards Experiences

Maritz offers culturally relevant items, brands and experiences that encourage goal-setting, and promotes active engagement by giving customers what they want as soon as they see it in the marketplace.

Learn more about rewards

Continual Communications & Engagement

Maritz can help you build a carefully targeted engagement campaign centering on baseline, triggered, and ad-hoc communications. The process strategically ties together specific touch points on your customers' lifecycle journey with your brand.

Learn more about the Engagement Cliff

Ready to explore a new kind of
customer loyalty?

Contact Us

"Compared to other loyalty offerings, Maritz provides an exceptional redemption experience for Marriott Rewards members. Now they've moved to an ecommerce website, which is even more appealing."

— Troy Mitchell, Marriott Rewards

Brochure   |   August 01, 2016

LoyaltyNext – Evolving to Next Generation Loyalty

Customers are continually evaluating which brands are worthy of their scarce dollars and even scarcer “attention currency.”

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Cheryle Frenzel

Consumer Loyalty Strategist/Consultant

INSIGHT  |   BIO

"When it comes to program design or re-design…you may not know what you don’t know. Loyalty marketing is an ever-evolving, dynamic industry. A good loyalty partner will confidently help you “inform” your program design so as to build long time engagement with your customers and your brand while delivering optimal business success."

INSIGHT  |   BIO

Cheryle has a passion for helping clients optimize loyalty program results that build strong customer engagement and connections. In her 10 year career at Maritz, Cheryle has led numerous successful client engagements, delivering innovative strategies and solutions targeted at acquiring, identifying, growing and retaining clients’ best customers through the interpretation of customer data, industry trends, and measurable goals/objectives.

Cheryle Frenzel

Consumer Loyalty Strategist/Consultant

Barry Kirk

Vice President, Customer Loyalty Strategy

INSIGHT  |   BIO

“If you do loyalty well, engaged and loyal customers will deliver more incremental profit and be resistant to competitive offers. But loyalty is tricky. It requires focus on just the right customers with just the right strategy and intention, as well as a clear understanding of tested and proven loyalty financial models. Master these components and you’ll see your program become a critical performer in achieving goals for brand preference, growth and market share.”

INSIGHT  |   BIO

Barry brings more than a decade of experience in consulting, customer retention and digital marketing to his role as VP of Loyalty Solutions for Maritz Motivation Solutions.  A sought after speaker and workshop leader, Barry introduced persuasive design and gamification to the loyalty space, and champions the belief that “consumers are human beings first.”

Barry Kirk

Vice President, Customer Loyalty Strategy