Today we welcome Russ Frey who is the Director, People-Centered Design for Maritz Motivation Solutions. Russ works closely with Maritz teams as they design program experiences that create business outcomes for our clients and better lives for their stakeholders.
If you’re planning a sales incentive program, employee recognition program or customer loyalty initiative, you know there’s a lot to think about. And, arguably one of the most important things to consider is what kinds of choices people will have when it comes to the rewards they can earn.
After all, if you don’t get that right—if people aren’t inspired by their reward possibilities—the other things you do may not matter that much.
But with so many possibilities out there, making the right decision about what types of rewards to offer can seem overwhelming. Tangible rewards? Monetary rewards? Experiential rewards? In-kind rewards? Or some combination?
And then there’s selection. Do you offer a few items that you believe will have broad appeal or, at the opposite extreme, should people have unlimited choice to “buy” whatever they want? Or is middle ground where the best answer is to be found?
Good questions all … but what it really comes down to is this: how will you use rewards to create “moments that truly matter” in the minds of your stakeholders? Moments that strengthen the relationship they have with your organization and what your brand stands for.
If that aspiration seems out of reach, it doesn’t have to be. Because by combining a deep understanding of human behavior with insights about your stakeholders, you can indeed create a rewards offering that makes people feel special as part of an experience that’s carefully aligned to your brand values.
Want to learn more? Download our point-of-view Using Rewards to Create Moments That Matter. It’s written to help you hone-in on the right mix of rewards for your stakeholders and, equally important, consider how rewards should integrate with other elements using people-centered design. Along the way you’ll find out why thinking like a curator can be a powerful way to keep your program fresh and relevant over time.
So before you launch that new program or refresh your current initiative, now might be the perfect time to carefully consider how rewards can help you create moments that matter for your stakeholders that translate into better business for your brand.