You Can’t Grow Customer Loyalty Without Breaking a Few Eggs

I fancy myself a pretty good cook. Not a chef by any means, but a passable cook who can take simple ingredients, follow a recipe, and has the patience to make something that tastes good and satisfies hunger. A chef, as I see it, has the ability to look beyond the main ingredient to what can be added to make it visually appealing as well as something to experience, not just eat.

Whether you are a gourmet chef or in charge of weekly taco night, you have to start with your key ingredient to build a feast. The same can be said for a customer loyalty program. Newly released data from the Maritz LoyaltyNext 2016 Customer Study confirms that a rewards-based loyalty program continues to be the key main ingredient of a customer loyalty program. In fact, more than 45% of consumers cite rewards and status benefits as the primary driver for joining a brand’s loyalty program.

What the report also reveals is that by adding complementary ingredients to make the program more personal and fulfilling, you can differentiate your program from all the others, making it more appetizing to customers. In the first release of data from the report, you can find three specific ways your company can add spice to its customer loyalty program.

It’s time to make your customer loyalty program gourmet. Just don’t forget the main ingredient.

The Maritz LoyaltyNext 2016 Customer Study offers research-backed insight into what is working and what isn’t working with customer loyalty programs today, and our solution experts will deliver calls to action your business can take to stay on top of your customers’ minds. Want to stay in the loop on all the latest information from this report. Register to receive insights as soon as they are released here.

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