Customer Loyalty

Customer Loyalty |
| October 18, 2017

How Influencer Marketing Builds Customer Loyalty

How Influencer Marketing Builds Customer Loyalty I love Instagram. Out of all the time I spend on social media, I spend the most on Instagram,… Read More

Customer Loyalty |
| August 29, 2017

Confessions of a Point Hoarder

I have a confession to make. I’m a point hoarder. You know, when I earn points, hotel nights, or miles in a loyalty program or… Read More

Channel Loyalty |
| July 18, 2017

Happy Vets and Happy Pets: Bringing Customer Loyalty to B-to-B

There are programs designed to incent people to sell a product and others designed to create brand loyalty. Our partner Purina has a program that… Read More

Customer Loyalty |
| May 1, 2017

The Debate on Customer Loyalty and the Future of Points

  The Great Customer Loyalty Points Debate If you have pondered the future (and potential extinction) of points-based customer loyalty programs, it’s worth taking note… Read More

Customer Loyalty |
| November 22, 2016

The Reason Loyalty Program Security Is about to Hit a Tipping Point

What’s the total value of all of the points sitting right now in your loyalty program memberships? Haven’t thought about it? You should. Today. Points accumulating… Read More