Customer Loyalty

Channel Loyalty |
| July 18, 2017

Happy Vets and Happy Pets: Bringing Customer Loyalty to B-to-B

There are programs designed to incent people to sell a product and others designed to create brand loyalty. Our partner Purina has a program that… Read More

Customer Loyalty |
| May 1, 2017

The Debate on Customer Loyalty and the Future of Points

  The Great Customer Loyalty Points Debate If you have pondered the future (and potential extinction) of points-based customer loyalty programs, it’s worth taking note… Read More

Customer Loyalty |
| November 22, 2016

The Reason Loyalty Program Security Is about to Hit a Tipping Point

What’s the total value of all of the points sitting right now in your loyalty program memberships? Haven’t thought about it? You should. Today. Points accumulating… Read More

Customer Loyalty |
| October 13, 2016

Post-Mortem: Why Chipotle’s Temporary Loyalty Program Wasn’t One

Loyalty is a long-term relationship, not a summer fling. That’s a critical maxim to remember when considering the fate of beleaguered quick-serve restaurant Chipotle and… Read More

Customer Loyalty |
| September 21, 2016

The 5 Most Important Design Criteria for Your Loyalty Program. ROI Isn’t One of Them.

Let’s just admit this up front — a loyalty program can be mind-numbingly complex. I don’t mean for consumers (although that certainly can be the case)…. Read More