New tools provide 12 ways to use data and insights
to advance customer loyalty programs
ST. LOUIS, MO., July 17, 2018 – Maritz Loyalty, a leader in providing consumer loyalty programs to U.S. and global companies, announced the launch of a new suite of professional services products that use data and insights to advance loyalty programs. The 12 products, which are focused on the areas of strategic design, decision sciences and creative services, are intended to help marketers meet the strategic market shift of delivering meaningful loyalty experiences rather than just simply offering rewards.
Some of the services, such as program design and loyalty optimizer have been popular offerings for years, while others capitalize on the innovative use of decision sciences and creative to inform a more unique and personalized strategy.
The 12 new products break down into 3 categories:
Solution Strategy and Design
- Program Design
- Legacy Program Audit
- Persuasive Design Lab
- Loyalty Optimizer
- Social Listening
- Return on Investment (ROI) Analysis
- Look-Alike Modeling
- Behavioral Segmentation
- Points Concierge™
- Good Churn/Bad Churn Predictor
- Branding Innovation Lab
- Digital Audit
The Maritz Innovation Lab provides an effective way to create actionable strategies for ambiguous business challenges,” according to Dr. Rachel Royal, director of roofing growth intelligence and strategy at Owens Corning. “Their approach encompasses the right mix of internal stakeholder research, provocative thinking, strategy development, and cross-functional alignment. The Innovation Lab proved to be an excellent solution to quickly address our opportunity.”
“Brands need a data-driven approach to solve loyalty program challenges. Our new products are a place for brands to begin that conversation before making a huge investment. Maritz’ solutions not only solve a wide range of problems, they are also proven to create value and provide actionable results,” said Jamie Schwartz, product manager, Maritz Loyalty.
According to the 2018 Maritz-Wise Marketer Loyalty Landscape Study, based on data from a study of more than 2000 US consumers, 68% of consumers can be convinced to buy a competitor’s brand. Just 29% of consumers buy only their favorite brands. Three percent say they are “detached,” not loyal to brands at all.
“Our study demonstrates that brands need to develop a different loyalty conversation. Companies that want to stand out should put more focus on loyalty characterized by a better member experience and by socially connecting their most valuable customers. Our tools enable marketers to create a stronger loyalty experience by using the lens of behavioral science,” said Barry Kirk, VP of loyalty strategy for Maritz Loyalty.
For more information on the entire suite of products, click here.
About Maritz Loyalty
Maritz Loyalty is part of St. Louis-based Maritz. The scientific study of human behavior is a central component of Maritz’ DNA and ingrained in the design of our solutions. Maritz Loyalty helps global companies build stronger customer relationships by designing programs that attract, engage and retain people with a full-service solution combining technology, program design, decision and behavioral sciences, rewards and creative communication to achieve results. Today, more than 100 million people participate in client programs representing industries including hotels, airlines, pharmaceutical, automotive and financial services. For more information, visit http://www.maritzloyalty.com, subscribe to our blog, follow us on Twitter or call 1-877-4-Maritz (1-877-462-7489).