Rewards – Done Right – Are More Than a Commodity! [Video]
Rewards – Done Right – Are More Than a Commodity! [Video]By: Mary Luckey
It’s true! Some people think that fulfilling rewards is a no–brainer. That all you need to do is fill a warehouse with TVs, cameras, and housewares and ship them out. What’s so complicated about that? But actually, there’s a lot that goes into building an effective reward strategy. Not only do you need the right rewards to excite your people, you need to offer them at the right time to the right people. And you need to “romance rewards” so people in your programs feel an emotional connection.
I’ve seen successful programs spark emotion and connect with people in meaningful and motivating ways. And that positive experience turns into deeper engagement with your program and your brand.
Here’s a fun video that helps explain what makes our Rewards Story so unique.
- January 25, 2013
- 2 Comments
- Tweet This
- Engagement, Rewards, rewards story, rewards strategy
Great article, the video is fantastic. Rewards schemes are great ideas. The key is moulding them to fit your particular customers needs and desires.
Glad you liked the video, Anne. It was created by Tony Marshall – one of our creative directors that is probably the coolest “creative” I’ve ever worked with. It’s very true that it’s not just having good rewards that’s important. You need to make sure the reward selection fits your audience and you communicate to that audience in a way that resonates with them. Thanks for reading!