Turn customers into
passionate, permanent
brand advocates.

Our LoyaltyNext solution helps global companies discover, understand, and align themselves with their customers’ desires, creating emotional connections that keep competitors out.

A new approach to loyalty.

Customer loyalty is undergoing a major transition. Empowered by technology, social media, and access to data, your customers are continually evaluating whether your brand is worth their time, money, and support.

Today, the brands that win big are the ones who can connect with their customers in more personal – and personalized – ways. To capture and keep attention, you’ll have to move away from loyalty programs based only on transactions. With Maritz’s 4D Loyalty Framework, you can build programs that tap into customers’ deepest values and needs instead.

The 4D Loyalty Framework: A New Map for the Journey to Lasting Customer Relationships

The 4D Loyalty Framework: A New Map for the Journey to Lasting Customer Relationships

An approach to customer engagement that establishes our new "now".

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LoyaltyNext – Evolving to Next Generation Loyalty

LoyaltyNext – Evolving to Next Generation Loyalty

Customers are continually evaluating which brands are worthy of their scarce dollars and even scarcer “attention currency.”

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4D Loyalty Framework

4D Loyalty Framework

Decision Sciences

Decision Sciences

Flexible Technology

Flexible Technology

Tailored Rewards Experiences

Tailored Rewards Experiences

Persuasive Design and Gamification

Persuasive Design and Gamification

Communications

Communications

4D Loyalty Framework

We help companies adopt a multi-loyalty strategy – strategies that integrate the best elements of Mercenary, True and Cult Loyalty. This combination creates experiences that connect customers to brands through a shared sense of purpose.

Data and Insights

Our Decision Sciences team uses advanced analytics, machine learning, and behavioral science to dive into your data to understand what drives customer lifetime value, retention and acquisition. We draw on experience from loyalty programs across industries to bring the best and most creative solutions to your business.

This combination of data science, algorithm building, and loyalty expertise allows us to predict customers with the highest potential, which are at risk, and how to programmatically maximize your brand loyalty.

Flexible Technology

Our LoyaltyNext platform adapts to your goals – and to the needs and wants of your customers. LoyaltyNext tracks customer behavior, manages the rules for earning points, enables customers to easily redeem those points for amazing rewards, and supports communications and campaigns that inspire engagement.

Tailored Rewards Experiences

Rewards are personal. That’s why our rewards are as distinctive as the people earning them. Maritz offers culturally relevant items, brands and experiences that encourage goal-setting and promote active engagement. We even use real-time merchandising techniques to help you give customers what they want as soon as they see it in the marketplace.

Learn more about rewards

Persuasive Design and Gamification

Persuasive Design makes the rational choice the most emotionally satisfying one. Using neuroscience, behavioral economics, and game mechanics, our Persuasive Design Labs create strategies that influence attitudes, beliefs, and behaviors while surprising and delighting customers.

Communications

Loyalty is a two-way street. That means it’s critical to communicate with your customers in a meaningful, timely and relevant way. We’re able to segment and strategically target your program participants with triggered communications and campaigns. Whether you’d like to message all participants, set up automated responses based around specific actions, or customize messages to a particular segment or for a special campaign, we can do it.

4D Loyalty Framework

We help companies integrate the best elements of Mercenary, True and Cult Loyalty to connect customers to brands through a shared sense of purpose.

Personalized Experiences Based on Analytics

We use research, data, and insights to design personalized programs and experiences that engage customers on an emotional level to drive results.

Flexible Technology

Our LoyaltyNext platform adapts to your goals and customer needs by tracking behavior, managing points, enabling customers to easily redeem points, and supporting campaigns that inspire engagement.

Tailored Rewards Experiences

Maritz offers culturally relevant items, brands and experiences that encourage goal-setting, and promotes active engagement by giving customers what they want as soon as they see it in the marketplace.

Learn more about rewards

Persuasive Design and Gamification

Using neuroscience, behavioral economics, and game mechanics, our Persuasive Design Labs create strategies that influence attitudes, beliefs, and behaviors while delighting customers.

Communications

It’s critical to communicate with your customers in a meaningful, timely and relevant way. We’re able to segment and strategically target them with triggered communications and campaigns.

Ready to explore a new kind of
customer loyalty?

Contact Us

"Compared to other loyalty offerings, Maritz provides an exceptional redemption experience for Marriott Rewards members. Now they've moved to an ecommerce website, which is even more appealing."

— Troy Mitchell, Marriott Rewards

White Paper   |   August 01, 2016

The Insider’s Guide to Customer Loyalty

Discover the fundamentals of customer loyalty and gain tips on launching your loyalty program.

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Cheryle Frenzel

Consumer Loyalty Strategist/Consultant

INSIGHT  |   BIO

"When it comes to program design or re-design…you may not know what you don’t know. Loyalty marketing is an ever-evolving, dynamic industry. A good loyalty partner will confidently help you “inform” your program design so as to build long time engagement with your customers and your brand while delivering optimal business success."

INSIGHT  |   BIO

Cheryle has a passion for helping clients optimize loyalty program results that build strong customer engagement and connections. In her 10 year career at Maritz, Cheryle has led numerous successful client engagements, delivering innovative strategies and solutions targeted at acquiring, identifying, growing and retaining clients’ best customers through the interpretation of customer data, industry trends, and measurable goals/objectives.

Cheryle Frenzel

Consumer Loyalty Strategist/Consultant

Barry Kirk

Vice President, Customer Loyalty Strategy

INSIGHT  |   BIO

“If you do loyalty well, engaged and loyal customers will deliver more incremental profit and be resistant to competitive offers. But loyalty is tricky. It requires focus on just the right customers with just the right strategy and intention, as well as a clear understanding of tested and proven loyalty financial models. Master these components and you’ll see your program become a critical performer in achieving goals for brand preference, growth and market share.”

INSIGHT  |   BIO

Barry brings more than a decade of experience in consulting, customer retention and digital marketing to his role as VP of Loyalty Solutions for Maritz Motivation Solutions.  A sought after speaker and workshop leader, Barry introduced persuasive design and gamification to the loyalty space, and champions the belief that “consumers are human beings first.”

Barry Kirk

Vice President, Customer Loyalty Strategy