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Customer Loyalty

Customer Loyalty |
| November 22, 2016

The Reason Loyalty Program Security Is about to Hit a Tipping Point

What’s the total value of all of the points sitting right now in your loyalty program memberships? Haven’t thought about it? You should. Today. Points accumulating… Read More

Customer Loyalty |
| October 13, 2016

Post-Mortem: Why Chipotle’s Temporary Loyalty Program Wasn’t One

Loyalty is a long-term relationship, not a summer fling. That’s a critical maxim to remember when considering the fate of beleaguered quick-serve restaurant Chipotle and… Read More

Customer Loyalty |
| September 21, 2016

The 5 Most Important Design Criteria for Your Loyalty Program. ROI Isn’t One of Them.

Let’s just admit this up front — a loyalty program can be mind-numbingly complex. I don’t mean for consumers (although that certainly can be the case)…. Read More

Customer Loyalty |
| September 12, 2016

Yes, Apple Will Get Away With Killing the Headphone Jack. Because, Cult Loyalty.

  Apple could stand in the middle of 5th Avenue and shoot somebody and they wouldn’t lose customers. They’ve done the technophile equivalent of just that… Read More

Customer Loyalty |
| September 8, 2016

Why a Loyalty Program Is Your Most Valuable Marketing Investment

Loyalty is hard. Any marketer who sets out to earn customer loyalty quickly learns that it can be an elusive goal, both in the achieving… Read More