Channel Loyalty |
| October 18, 2016

My Reward Story: Creating Moments that Matter

When designing and implementing reward programs, it’s easy to get caught up in the transactional – rational – elements of a program. We focus on the behaviors we’re trying to incent – selling more products, recognizing co-workers, increasing hotel stays. And it’s easy to forget that reward programs are really all about creating experiences that… Read More

Customer Loyalty |
| October 13, 2016

Post-Mortem: Why Chipotle’s Temporary Loyalty Program Wasn’t One

Loyalty is a long-term relationship, not a summer fling. That’s a critical maxim to remember when considering the fate of beleaguered quick-serve restaurant Chipotle and their recently ended Chiptopia Summer Rewards.

Employee Engagement |
| October 12, 2016

In a new series called “Perfect Company,” Quartz is spotlighting corporate leaders who set great examples as “pockets of excellence.” Recently, former CEO of Yum! Brands David Novak wrote on the topic of creating a culture of engagement. One of my personal favorite stories from Novak’s tenure at Yum! was that he frequently got out… Read More

Employee Engagement |
| October 5, 2016

Congratulations to Caesars Entertainment for winning a Silver award in Best Advance in Employee Recognition from Brandon Hall Group! Caesars Entertainment is the world’s most diversified casino-entertainment provider, operating 50 casinos in 13 U.S. states and five countries. With four formal recognition programs, the Total Return program accentuates the need of “Celebrating Success” among all… Read More

Sales Incentives |
| September 23, 2016

It Takes A Steady Hand to Ensure Your Incentive Program Has Life

Each successful incentive program has four key elements that will be sure to put a smile on your participant’s face. Without these elements, you are left with gaping holes that do more to foster disengagement than connection. The four strategies you must have are: Attention Getting Strategies – Attention is the currency of the modern… Read More